I will show you the case of ARTESANIA GOURMET.
They are a small company of handmade tropical flavors sauces.
They came to me looking for help with the design of their label.
They just wanted to see if it was a label that would reach new consumers.
When I saw this label, I saw the lack of creativity and impact to the view that a product like the one they represent should have.
The first thing I did was change the logo and they accepted it.
I developed their new label and as you see it is a change from heaven to earth. Cleaner look and easy to read this will make it easy to understand.